New branding and design resources

July 18, 2014
 
Today our office is happy to announce the launch of two Web sites: printer.yale.edu and identity.yale.edu
 
For nearly a decade, our office’s Web resources were located at yale.edu/printer. They housed information about Yale’s visual identity and the services that our office provides. Since then, the application of Yale’s identity has expanded far beyond the stationery and print publications that the original identity guide was written to address. This update moves our Web presence onto the YaleSites platform and ushers Yale’s presentation of its identity guidelines into a new phase.
 
Today, printer.yale.edu goes live, with a front page that outlines our services, a Bulletins page, a design events calendar, and our blog. The styling of the page marries YaleSites standards to the look of our design work. Frequent YaleSites visitors will find the header, footer, navigation, and rotating images familiar. The site deviates from YaleSites standards in its typography, however, relying entirely on the Yale typeface to reflect the work of our office
 
The first phase of the new identity guidelines site relocates the “What does Yale look like” pages to their new home at identity.yale.edu. This site features a resource library, where logo, typeface, and other Yale identity assets are available for download. Fully embodying the recommendations it espouses, the site’s design does not stray from the YaleSites model.
 
In the next phase of this update, our office and OPAC will rewrite, reorganize, and expand upon the identity guidelines site to make it applicable to the full range of Yale’s communications. So keep an eye out, more to come in the near future!