March 15, 2013
Our office designed the program and postcard invitation for Yale College New Music’s February concert, Choral Fest IV!. The concert, which featured special guest vocal octet Roomful of Teeth, was held in Beinecke Library as part of its 50th anniversary year celebrations.
To ensure a strong “family resemblance” among all materials related to this year, we used the color scheme, typography, and logo of Beinecke’s 50th anniversary identity (also designed by our office). We introduced layered type on the cover and a secondary alignment scheme (rotated and vertically centered) for content type descriptors (program, composers, etc.) as a typographic reflection of the program’s experimental content.
Photographs courtesy of Rebecca Martz.